Tom Ahern Returns to Detroit
SAVE THE DATE! Registration coming soon!
8:30 AM - 3:30 PM
Silver Gardens Event Center
24350 Southfield Road
Southfield, MI 48075
Collegiate Member: $65
Breakfast, lunch and breaks will be provided.
The Must-See Program of the Year!
Donor communications expert Tom Ahern is back in metro Detroit this year. Don’t miss your chance to see him, since he won’t be at the AFP International Fundraising Conference!
The New York Times called Tom Ahern "one of the country’s most sought-after creators of fund-raising messages." Recognized internationally in the fundraising community, he has a wealth of practical knowledge that will help fundraising shops of any size raise more money. Each year, he trains thousands of fundraisers—and you can be one of them!
Bring your team, your head of communications AND your CEO for a full day of learning how you can raise more money with your current donor base!
8:00 AM Registration
8:30 AM Networking & Breakfast
9:00 – 10:30 AM 20 Questions: The Donor Communications Test
This test, with answers sourced from top experts around the world, asks you to answer questions ranging from "How old is the average US donor?" to "Does raising awareness also raise money?" to "What's the best length for a direct mail letter?" Most nonprofessionals get the answers wrong and unwittingly undermine fundraising success. Come learn the right answers and bring your own questions, too!
Created for fundraisers, their bosses, their boards and especially for newbies to the nonprofit world, Tom Ahern's 20 Questions test promotes a quick, common understanding of profitable, proven best practices in appeals, newsletters, and thanks printed and digital.
Please note: Because this is a live test for the audience, only a question sheet will be distributed in advance. Full answers are provided after the presentation.
10:30 AM Break
10:45 AM - 12:15 PM Storytelling for Fundraisers: It Ain't All Bourbon and Whittlin' in Your Rocker
In this summary of what really matters in nonprofit storytelling, attendees will learn the HUGE and profitable difference between corporate (what most charities send) and donor communications (what few charities send, to their loss). You'll understand the neuro-scientific purpose behind before/after stories (fundraising's bread and butter). You'll discover the quick, essential art of delivering the so-called "Gift of Joy" within seconds to the donor.
12:15 PM Break & Lunch
1:00 – 2:30 PM How to Apply Dr. Adrian Sargeant's Essentials of Donor Loyalty
No one knows more about keeping your donors happy than pioneering researcher and author Dr. Adrian Sargeant. For fundraisers the question then becomes: How do you apply his important discoveries to your very own appeals, thanks and reporting? In this heavily illustrated talk, Tom Ahern will show Sargeant's loyalty principles at work in a wide array of real-life donor communications, print and digital.
2:30 PM Break
2:45 – 3:30 PM Everything I Know in 60 Slides
Tom Ahern prides himself on having an "opinion free" consulting practice. The way he writes and what he teaches come either from science; years of training; the accumulated best practices of experts around the world; or that merciless teacher, experience.
In this "truth stampede," you'll learn the best information and insights Tom has gathered in 15 years of high performance, award-winning direct mail, case writing, and audits for charities.
Tom Ahern (about the speaker)
Registration coming soon!